New Rules Of The Game Penalize Websites!

New Rules Of The Game Penalize Websites!

Some sites that once ranked in the top 10, have fallen off the map with search engine rankings plummeting faster than than the economy. The reason why some sites saw their rankings tank in the last year was because of Google's algorithm update that introduced Penguin and Panda into the equation.

Check out article here!

Why are sites getting penalized?
At one time, website owners thought it was a good idea to "keyword stuff" their site by using popular keywords in the hopes of attracting additional traffic.

Keywords like "Justin Bieber" and "Sex" were scattered throughout their site so that when a surfer typed in those search field items, their site would magically pop up, therefore increasing traffic. Some site owners even went to the extreme of copying keywords from their competitors and pasting those keywords into their sites hoping they would snag some of their customers action.

Those days are gone!
Those sites took a huge hit in sales because their page rankings took a nose-dive thanks to the wrath of Google.

Google Algorithm:
The new Google algorithm change is simple to understand:
In order to rank well with the search engines… You need great content. You need to write words that work! Google will promote the sites that users find valuable.

Great Content = Content That People Want To Share

You've seen how some things go viral on Facebook right? Someone posts a funny picture or joke on their page and FB shares multiply out of control!  It works the same way with your content on your website. If Google knows that people are linking to your site and sharing your information… You're golden!!

Protect your site now!
Google has made it clear that it will continue to weed out sites that have poor content from search results. Improving your content quality will ensure that your site is protected from the future changes that keep rolling out!

How do you write good website copy?
How do you improve content quality? Where do you start? Stay tuned… I promise I'll get you on the "write" track ;-)

For those of you who would prefer to hire a certified SEO copywriter that is professionally trained to write content for the internet that helps increase your bottom line, please feel free to EMAIL me!

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