Online Marketing Tricks Of Successful Retailers
Imagine how frustrated you'd be if you were a business owner who made custom slippers for dogs and 50% of your orders were returned because Fido's dewclaws got in the way of the velcro strap?
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| "Happy Customer" |
- You'd have the hassle of dealing with an unhappy client
- You'd have to refund the order
- You'd have to refund the postage fee
- Fido would probably be stressed out!
If you had a product video demonstration uploaded to your site, viewers could see how the slippers were placed onto Fido's paws, and they'd recognize the fact that the velcro system on the slipper would get in the way of their pup's dewclaw.
Successful business owners realize online video is one of the most affordable and effective methods of engaging clients... and they also understand it's a very powerful SEO tool that Google loves!
Video helps tell "your" story and it "shows" people how you can help them.
Here are some great ways you can use video on your website!
- Video In Email: Encourage your clients to take action with new services you offer (increase click through rates)
- Create a Product Demonstration Video: Let your clients physically see what they're ordering to help reduce return rates. A visitor who watches a product video is 85% more likely to make a purchase. (Internet Retailer, Apr 2010)
- Client Testimonials: Nothing else builds credibility faster than word of mouth. Your online visitors will be able to see and hear how satisfied your clients are.
- Website Landing Page/ Home Page Video: Reach out and grab the attention of your potential clients with a 30-60 second intro explaining some of your services. This helps viewers understand what it is you offer by taping into your unique services and the person behind the company.
With proper optimization, video can increase a front page Google result up to 53x. (Forrester, Jan 2010) We'll talk about that a little more in our up-coming video series.
Conclusion
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