Killercopy4U

How Do I Know If My Web Copy Sucks?

by shelley jacobson from killercopy4u

Some people are able to write quality content for their site that demands attention and gets the job done, but not everyone falls into that category.
If you’re wondering if your copy really does suck, here’s the number one question you need to ask yourself ...are people buying your products or services when they land on your page?
Is your answer to that question a big resounding NO? If it is, here’s a quick list that will help you determine what some of your problem areas might be.

The Copy Suck Test:

Is Your Site Listed On The First Page Of Google?

If your page is not listed on the first page of Google, Yahoo or Bing,  you are missing out on a lot of action and opportunities with your website. Studies have proven that sites not listed on the first page of a major search engine will suffer from a lower click through performance rate. Here is a great article that explains those statistics: QuickSprout

Is Your Content Optimized?

If your website doesn't rank well on Google, your website content probably hasn't been optimized. Search engines find your website when other people type in a word or phrase in the Google query field. If you haven't optimized your website content with keyword enriched copy/content, search engines won't be able to find your site.

Is Your Site Filled With Words Only A Professor Would Understand?

When you create content for your website, make sure that you create user friendly content at a grade 6-8 level. Don't use industry jargon that will confuse your readers and leave them scratching their heads with a puzzled look on their face. The major offenders for this issue tend to be businesses and services that specialize in programming.

 

Spelling Mistakes?

Would you trust an online company or organization and invest in their products or services if you found spelling errors scattered though their web content? I know I wouldn't. Make sure you edit your copy. Don't just rely on spellcheck to do the job for you. Spellcheck doesn't correct grammar mistakes.

Tip: How To Write Great Website Copy With A Proven Document Editing Trick
Here’s a great trick that I picked up along the way!
Read your copy/content backwards. Sounds crazy doesn't it? When you read backwards, you're actually focusing on each individual word instead of scanning through the flow of an entire line. Mistakes are much easier to pick up because they will stand out instead of blending in with the overall flow of your content.

If you're still not sure whether your copy sucks or not, email me and I'll provide you with a free website evaluation. No gimmicks, no tricks…just advice on how to make your copy suck less and perform better. Still have questions... post your comments for me below!